Launch today. Refine later.

When you start a new business or even as you grow your business, you want everything to be just right: your website, your marketing material, how you'll deliver your services, your business plan, etc. But waiting for perfection on all of these before you go to market means no cash is coming in, right?

A recent posting from Guy Kawasaki's blog has advice that resonates for entrepreneurs who, as we all know, are all about cash flow. http://blogs.openforum.com/2008/11/25/the-art-of-bootstrapping/#more-421

"Perfect is the enemy of good enough. When your product or service is good enough, get it out, because cash flows when you start shipping (delivering your service). You'll also learn what your customers truly want you to fix. It's a trade-off: your reputation versus cash flow, so you can't ship (deliver a service that is) pure cr--. But you can't afford to wait for perfection either."

So jump in and let your interactions with your clients be the driving force for the evolution of your service and quality for as long as you run your company.